New product: IdeaPaint

Blackboard paint has been around for a while now, and now there’s its close cousin – paint that turns your wall into a giant whiteboard. Soon to adorn the walls of  ‘brainstorming hubs’ in creative agencies across the world, IdeaPaint comes in 10 colours (mainly on the white/beige spectrum, although there’s orange, mauve and light green, too). It’s a great idea for the home, but to look really good, its user would have to be one of those maddening people whose handwriting/doodles are so cool and artistic it even makes a shopping list look exciting. It also has an obvious application for kids’ rooms but you’d need to really make sure they knew it didn’t give them licence to scribble on every other wall in their house, their friends houses, the bus, school…



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